Our practice of promoting the brand name of a corporate entity, as opposed to specific products or services is business specific. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. Let us advise

Product Management this is referred to as “Success Metrics” which really unpacks the measurable metrics that the product will aim to achieve to be successful. On the internet, these goals can be defined based on the desired result of the website’s function.

We are helping brands get where they need to be

Picking and securing the right name when starting a business is a crucial step in your entrepreneurial journey.  What you call your Business can make or break it. We can help you make your Business naming a success by providing you catchy, unique and original names you can choose from.

Catchy and Memorable Names That Are Easy To Spell And Pronounce.

Your brand should reflect what your business stands for and what sets it apart from your competitors — it expresses the qualities, strengths and ‘personality’ of your business.

Creating a strong brand involves in-depth market research to work out why customers should be attracted to your business. A strong brand will help customers to remember your business and feel greater confidence that your products or services will suit their needs. Customers tend to be loyal to a brand they trust. We can help with your decision.

Aside from the many brand-enabling tools available online, the Internet is also a great way to build a sense of community with customers, help others become aware of your company, and help create positive energy around it. We offer great expert advice on how to create a strong brand.

Our approach

Insight. Creativity. Technology.

Pricing products and services

The pace of the pre-coronavirus world was already fast, the luxury of time now seems to have disappeared completely. Businesses that once mapped digital strategy in one- to three-year phases must now scale their initiatives in a matter of days or weeks.

Setting the right price for your products, services or experiences helps you maximise profits while maintaining a good relationship with your customers. Effective pricing can help you avoid serious financial problems that may occur if your prices are too high or low – if you charge too much you may price yourself out of the market, but if you charge too little you may not be able to cover your costs.

Pricing your products or services does not have to be a stressful process. Remember:

  • you are in business to make a profit
  • it is much easier to lower your prices than to raise them
  • thorough research will help you to establish the right price.

The right price is fair to your customers (i.e. they are willing to pay it) and your business (i.e. you cover costs and make a profit).

Our guidance will help you set a fair price for your products and services.

Firstly, understanding your business, its target audience, and any initial direction you may have.
We do extensive market research to understand and know your competitors.
We will check for names that do well in your industry and think of ideas that grab attention. We will come up with different name ideas you can use to present your business, service or product.

With the current state of the economy, having a well-defined target market is so much more important than ever. You can’t afford to target everyone. Small businesses can  compete with large companies by targeting a niche market.

Businesses say they target “anyone interested in my services.” Some say they target small-business owners, homeowners, or stay-at-home mums. You will not satisfy all their needs. The clearer the market the more chance of success.

Target a specific market might mean that you are excluding people who do not fit your criteria, but a broad based approach may satisfy. Rather, target marketing allows you to focus your marketing dollar and brand message on a specific market that is more likely to buy from you than other markets. This is a much more affordable, efficient, and effective way to reach potential clients and generate business.

For example, an interior design company could choose to market to homeowners between the ages of 35 and 65 with incomes of $150,000-plus in Bateau Bay, NSW. To define the market even further, the company could choose to target only those interested in kitchen and bath remodeling and traditional styles. This market could be broken down into two niches: parents on the go and retiring baby boomers.

With a clearly defined target audience, it is much easier to determine where and how to market your company.

Branding for business:

Branding should be considered in the early stages of starting a business — launching a business with a strong brand will give you a greater chance of success.
Website Specialists Yardtech.com.au, Central Coast NSW

Website Design

COVID has made these strange times very different, most of us have realized that everything in the future will be online. Each Business or Personal brand needs a proper website. That's where we come into action. We will provide professional and responsive wordpress website design according to your needs.


What is the ONE thing that you struggle with most when it comes to branding? “I have no idea where to even start or what I need most!” “How do I find the right messaging that resonates with my target audience.” “How can I be more consistent and be seen?” And so many more. If you are looking for guidance and help you need to point you in the direction of success with winning strategies and tools that help you build a solid brand and become a stand-out brand and go to expert in your niche, then you are in the right place. We can help you remove the complicated, provide clarity and help you win with your brand strategy.

Testing Stage

As with any form of UX research, recruit test participants who are representative of your target audience. They don’t need to have any design expertise — people don’t need training in visual design to know whether they like something; in fact, users can reliably rate how much they like visuals in less than a tenth of a second (according to one study by Gitte Lindgaard and her colleagues). However, knowing whether someone likes a design doesn’t indicate whether the design conveys the right brand qualities.

New Born Ideas

Like any new creation, building a brand and having a clear identity to what was only previously imagined is exciting. We will deliver a document in which I give voice to the random thoughts in your head. We help establish a guideline for your unique business, writing the mission and vision, setting tone, identifying key targets you should be speaking to.

Find out more about marketing, including how to create a marketing plan. Learn about using your brand in your advertising. Learn about public relations. Learn about online marketing. Read about how to improve customer service. Find out how you can use social media to market your business.

Website designed and mantained by Coco Babes.