Creating Content

Brilliant creative content is essential for SEO. However, whether you’re a blogger or content creator for your website, more than likely is that you feel stuck from time to time. You’ve had the time to write, but nothing comes to mind. Writer’s Block. This is where a creative writing exercise can help: give your brain the space it needs to dream up new concepts and connect them in unique ways.  You need to explore some exercises to get your creativity flowing!

Change in all industry will happen fast, and ongoing research is important. You have to create content that people love, and learn to read others’ content. Top content creators are curious and look for topics their target audience likely cares about. Learning from others and connecting the dots to understand how what may affect your visitors.

What do you do when inspiration for your umpteenth content spool is low? What’s the solution to a writer’s block or a general lack of ideas? Every writer will encounter a lack of inspiration, lack of enthusiasm. You’ll be staring at your screen, not knowing what to write about. You are determined to write content on a grand scale. Luckily, we have many ways to get inspired

If you have a business your website will have to become your lifeline, every day millions of searches are done for particular products and services. There’s no time to waste: Let’s get started with SEO and improve your rankings in Google. 

Keyword research is an essential first step. Here, you’ll find out what it is and which factors you should take into account.

What is keyword research?
Keyword research is about finding the keywords your audience uses when they’re looking for products or services you offer, and using this information to guide your keyword strategy. Without keyword research, you might find yourself lost in your own world and miss out on popular keywords that your target audience are searching for. Or you could end up competing with industry giants – a battle you may only have a small chance of winning, even with a great strategy.

There are a variety of factors you have to take into account when doing keyword research and setting up your keyword strategy. In this content we’ll discuss your mission, your audience, and your competition.

Meaningful keywords

We often hear people say: I can’t come up with meaningful keywords. Before you do anything, and this is key, you need to know what makes your company unique. Take a step back and look at your business as a whole. You need to have a clear concept of the mission of your company. You need to determine exactly what you have to offer because that’s what’s going to make you rank.

It’s that simple. Search Engine Optimisation (SEO) is just like regular business. If you’re doing everything on the same or inferior level as your competition, you’re not going to stand out. If you’re not the best result, why should people want to find you? Why should Google rank you? It seems simple, but this factor is often forgotten.

What makes your company unique?

If you’re struggling to find the right keywords, try asking yourself the following questions:

What do I have to offer?
What is my mission?
What are my core values and strengths?
What makes me stand out from the crowd? 

What about the niche aspects of your business you excel at. You own this sector.
You don’t have to be better than your competition at absolutely everything, so long as you identify enough points to build a keyword strategy around. For smaller companies, this means that you probably have to be better at the things the bigger business/industries haven’t thought of or aren’t actively looking to do.

The role of your audience in your content keyword research
Once you’ve determined what you have on offer, it’s time to consider your audience. How does what your offering connect with the needs and goals of real people? Ultimately, SEO is all about making sure your users are able to find what they are looking for, but there’s much more to it than just choosing the right keywords. Understanding your audience’s needs is essential for making great user general content, which is an important part of good SEO too. One of the first thing you have to do is find out what words your potential audience uses to find the information they’re looking for. Making sure the Right People Get The Right Information At The Right Time.

You need to stay in the know about industry innovations, trends, regulations, opportunities, and day-to-day threats. The more you know, the more you put yourself in your oppositions shoes. That’s the key to creating content they’ll find valuable as they look for solutions to their issues. So it makes much more sense to optimise for that term instead.

Every company has its own innovations, which often doesn’t match the tendencies of its audience. You should always select your keywords from your audience’s perspective. 

What about your competition?
You simply can’t devise a proper keyword research strategy without considering your competition. All too often, websites optimise for terms they have absolutely no chance of ranking for. Keywords with a high search volume can help a website connect with much bigger audiences, but you’ll only see positive results if you can rank well. The search terms that deliver the highest traffic are highly competitive, so you need to research your competition and assess the situation.

You could go overboard and make a thorough analysis of all the competitors in your field, and that can certainly be worthwhile. But let’s stick to the basics for now. It’s actually quite easy to get a general idea of your SEO competition. Just Google some search terms you would like to rank for and see which companies show up and compare them with where your site ranks. How big are the companies you are competing with for those top three rankings? Would your company fit within these results? This is all quite easy to determine using only Google search results.

But be aware! You can’t just blindly trust the search results because Google tailors them to your personal search history, which means your site will come up higher for you than for others doing the same search. We can advise the right way to approach the issue.